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Category Archives: Media
Morale of the story
Just like honour, morale is a word that has been bandied about a lot in the recent past. Specially in context of the age row that has been dominating the front pages and prime time slots for an unbearably long … Continue reading
Posted in Blogitorial, COAS, Media, Military, Values
Tagged Age row, Media, morale, motivation, spin doctors
4 Comments
Age Row – Some Facts
Going by the round and round arguments about Gen VK Singh’s age row, it seems people have not gone beyond the sound bytes and headlines to understand the real issue involved. The issue in question was NOT the actual year … Continue reading
Posted in COAS, Media, Military, Politics
Tagged #agerow, COAS, Gen VK Singh, Indian Army
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Brand Army
“Capt Avinash Rathod, ek soldier ke nazar kabhi neechi nahi honi chahiye” (roughly translated – a soldier must never look down) – says the lissome model in the latest Airtel ad on TV. The ad is well made, and effectively … Continue reading
Posted in Blogitorial, Media, Military, Shortage of officers
Tagged advertisement, army, branding, innovation, Media
1 Comment
A Matter of Honour
It’s been the refuge of demagogues down ages. Confound, confuse, silence critics by changing the frame of reference of the issue. We are at the receiving end of this right now. “Keep quiet!”, we are told. “Don’t raise a stink, … Continue reading
Posted in Blogitorial, Common man, Media, Military, National Issues
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Baa Baa Black Sheep
As scandal after scandal involving senior army officers surface, there is urgent need for systemic reforms. Continue reading
Posted in Appraisal System, Blogitorial, Media, Military, Ponderings, Promotion System, Reforms, Values
Tagged Appraisal System, army, chief, corruption, Indian Army, Military Service, Reforms, Values
5 Comments
Silence of the Lambs
Taking pot shots at the armed forces has become a fair game for the media. Continue reading
Posted in Blogitorial, Media, Military
4 Comments