Tag Archives: Media

Morale of the story

Posted on May 7, 2012 by sword

Just like honour, morale is a word that has been bandied about a lot in the recent past. Specially in context of the age row that has been dominating the front pages and prime time slots for an unbearably long … Continue reading →

Posted in Blogitorial, COAS, Media, Military, Values | Tagged , , , , | 4 Comments

Brand Army

Posted on May 14, 2011 by sword

“Capt Avinash Rathod, ek soldier ke nazar kabhi neechi nahi honi chahiye” (roughly translated – a soldier must never look down) – says the lissome model in the latest Airtel ad on TV. The ad is well made, and effectively … Continue reading →

Posted in Blogitorial, Media, Military, Shortage of officers | Tagged , , , , | 1 Comment